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Stylish Parisian artist will represent brand.
September 4, 2014
By: Jamie Matusow
Editor-in-Chief
Lancome has a fresh face for Fall: 23-year-old actress and singer Alma Jodorowsky, who is described as “a typically Parisian paradox.” The performer is known for her style, warmth, charm and sincerity. She is the star of the movie “Blue Is the Warmest Color.”
The first campaign will debut by the end of the year. It was shot by Mert Alas and Marcus Piggott. Jodorowsky is wearing the “Happy Holidays” make-up collection in the new ads. Meanwhile, ads featuring Lancome’s other newbie ambassador, Oscar-winner Lupita Nyong’o have just launched. Nyong’o is the face of Lancôme’s L’absolu Rouge range. The brand has also partnered with the French style setter Caroline de Maigret.
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